298 votesJ Lebowitz commented
This would be a key thing to add, as I don't think that any other reference manager does this yet. Google docs is becomming more and more popular, given that Chromebooks are inexpensive and used in elementary and high school. College students are using them more and more.
As Google word processing program improves and its audience matures, this will be key in the future. In 5 years, the kids using Google docs in high school will be in college and those in college will be in grad school writing scientific papers. There is a real pipeline here.